Why Your Business Isn’t Growing (Fix the Economics First)
Hint: It’s Not a Marketing Problem
New funnel. New platform. New ad agency.
Still no real growth.
If you’re pouring time and money into tactics (and still seeing no profit) it’s probably not your offer.
It’s your economics.
Why? Because most founders don’t know:
How much it costs to acquire a customer
How long it takes to break even
When cash hits their account
In this post, we’re breaking down what’s killing your growth (and it’s not your headline or your hooks). It’s how the money moves and when it comes back.
What Numbers Actually Matter?
Forget ROAS screenshots. Track these instead:
CAC (Customer Acquisition Cost)
LTV (Lifetime Value)
Payback Period (How long till you’re profitable)
Cash Velocity (How fast money moves through the system)
Contribution Margin (What’s left after variable costs)
If you can’t answer these with confidence, you’re driving blind.
Revenue ≠ Profit (And It Never Did)
There’s a difference between making money and keeping money.
Jeremy shares a story about a client who thought they were crushing it with a 6x return on ad spend… until he dug into the numbers.
What he found:
The return was calculated over lifetime revenue, not immediate sales
The data included all revenue sources, not just the channel being measured
Their real break-even took over 50 days
On a net basis, they were losing money for months before recovering
Bottom line: Misreading your metrics can tank your business.
You need to know:
How long it takes to make your money back
What your true margins are after expenses
If your growth model is cashflow-positive (or burning fuel you don’t have)
Build the System Before You Scale
Jeremy’s philosophy is simple:
Don’t add new marketing channels until your current system runs without you.
In his own business, he scaled to $1M/month in sales but eventually stepped back to just 5 hours of work per week—because the systems were solid.
His approach:
Optimize one channel at a time
Build SOPs for creatives, ads, landing pages, and metrics
Hire or hand it off once the system runs predictably
Only then, layer in the next growth lever
Trying to scale multiple channels too early is a recipe for chaos. Master the math and the system first then pour fuel on the fire.
Stop Guessing. Start Measuring.
You need clarity, not another tactic.
If you don’t understand how money flows through your business, every decision becomes a guess. And guessing gets expensive fast.
Whether you’re at six figures or scaling past eight, the fundamentals don’t change.
✅ Track your CAC and LTV
✅ Know your payback period
✅ Monitor your cash flow
✅ Build systems before adding complexity
Growth gets easier when you stop chasing hype and start running your business like an operator.
Book a Free Call With Neil!
Did you know we offer a no-cost, no-pressure discovery call to all our newsletter readers and podcast listeners? Yes! We’re excited to talk about your plans, your goals and how e-commerce can be the vehicle to make your dreams come true!
Step one: click here or the image below to watch our overview video and then schedule a call:
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