Why 2025 Might Be the Best Year Yet to Sell on Amazon
More traffic. Fewer sellers. And a massive shift in leverage.
If you’ve ever thought about building or scaling an Amazon business, here’s a stat that should make you sit up straight:
There’s 31% more traffic available per seller on Amazon today than in 2021.
That’s not hype, it’s the direct result of two undeniable shifts in the marketplace:
1. Traffic has stayed strong.
Amazon still gets over 5 billion monthly visits across its global marketplaces. That figure has remained relatively stable since 2021, according to SimilarWeb.
2. But the number of active sellers is shrinking.
In 2021, there were about 2.4 million active sellers.
In 2025, that number is down to 1.9 million, even though Amazon keeps adding nearly a million new sellers every year.
Why the drop?
Many part-time sellers never gain traction.
Others get squeezed out by lack of strategy or unsustainable ad spend.
But here’s the real story: the ones who stay in (and the ones entering with a real plan) are thriving.
The Leverage Has Shifted
This quiet trend has completely changed the seller math:
Less competition means more visibility.
Your listings get more attention, your ads perform better, and your organic rankings rise faster.
More buyers per seller.
The average seller now has more traffic to capture—without increasing their marketing budget.
Easier to scale with smarter systems.
With the right approach, it’s now more feasible than ever to build almost automated income through Amazon, especially if you’re focused on niche products, strong branding, or bundling strategies.
📊 The Numbers Don’t Lie
Over 60% of Amazon’s sales now come from third-party sellers.
55,000+ sellers generated over $1 million in sales last year.
Amazon serves over 310 million active customers with $1.75 billion in daily sales.
The gap left by fading amateur sellers has created massive space for professionals.
🧠 What This Means for You
Whether you’re:
An existing seller looking to grow smarter and more profitably, or
A professional ready to enter the market with clarity and confidence…
2025 is a rare window.
You no longer have to be first.
You just need to be better—and there’s more room than ever for that.
Want to Learn How?
We’re sharing the exact playbooks we use to help clients build profitable, semi-automated income streams on Amazon, without burning money on guesswork or depending on Wall Street-style volatility.
» Click here to learn more
Looking for more in-depth info about our Greenlight™ method and tools? Get our book:
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