This Mom Built a 500K Brand While Raising Three Kids

What it looks like to scale from $0 to 500K on Amazon

Most new sellers think they need a huge catalog to win on Amazon.
But actually…

One focused product can take you further than you think.

Ashley Klaus proved it. She took a simple idea from her medical background and turned it into a fast-growing brand that now moves more than 100 units a day.

Here’s how it happened and what you can learn from her journey.

One Product with One Strategy

Ashley didn’t start with a big team or years of ecommerce experience. She was running a medical practice, raising kids, and juggling life. Her first Amazon attempt failed because she handed everything off without understanding the process.

When she relaunched, she took a different approach.

She took one idea.
One problem worth solving.
One product that actually mattered to real people.

And she built a half-million dollar brand while raising three kids, running a surgical practice, and managing a political campaign.

“What The Heck Do I Sell?”

Ashley spent more than 15 years helping her husband run a surgical practice.

Every day, she saw patients struggling with scars.

She listened to their frustrations and watched them buy cheap scar products that didn’t work.

That’s where her product idea was born.

Instead of creating another generic listing, she designed something she wished her patients already had.

A silicone scar tape that looked premium, felt premium, and gave results.

Failing On Launch

Her first attempt on Amazon flopped.

After going in blindly, wasting money hiring a manager, and not making any sales…. Things weren’t working out.

Eventually, she shut it down.

When she came back for round two, she wanted mentorship.

She came to us at Voltage DM for structure and strategy.

• She learned how to evaluate a product properly.

• She learned how PPC actually works.

• She learned what metrics matter and which ones don’t.

• She learned how to think like a brand builder instead of a confused beginner.

Once she understood the fundamentals, relaunching the product felt different. She had control.

👋Ps. Did you know we offer a no-cost, no-pressure discovery call to all our newsletter readers and podcast listeners?

Step one: click here or the image below to watch our overview video and then schedule a call with us!

Lessons Every Seller Can Learn From Ashley

What can we learn from Ashley’s journey?

1. Start with one great product

Focus beats complexity.

2. Learn the basics before hiring

Knowledge makes you a better leader and a better decision-maker.

3. Growth takes management

The more success you have, the more structure you need.

4. Build premium, not generic

Better quality creates better customers.

5. Mentorship shortens the learning curve

Voltage DM gave her clarity, structure, and the roadmap she needed.

6. Keep going even when results feel slow

Ashley pushed through the plateau. That’s when everything changed.

TLDR:

Ashley built a brand through focus, structure, and the right support.

If you’re stuck, overwhelmed, or unsure whether your idea could work, her journey is proof that one product, one system, and one commitment can change everything.

Book a Free Call With Neil!

Did you know we offer a no-cost, no-pressure discovery call to all our newsletter readers and podcast listeners? Yes! We’re excited to talk about your plans, your goals and how e-commerce can be the vehicle to make your dreams come true!

Step one: click here or the image below to watch our overview video and then schedule a call:

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