The Little-Known $12 Rule: How We Find High-Profit Products Before Spending a Dime!
Warning: Most Amazon Sellers Are Doing This Wrong – Here’s How to Actually Find Profitable Products
Wouldn’t it be nice if you could find high-profit Amazon products without wasting money on duds…?
And what if you could do it in a way that guarantees at least $12+ profit per unit—without guessing or following hype trends?
Well, you don’t have to wonder…
Because in just 3 minutes from now, I’m going to show you the only 3 steps you need to follow to consistently find winning products that actually make money.
If you look around you’ll realize that most sellers chase “hot products” because that’s what everyone says to do.
But here’s the truth: hot products die… fast!
Instead, we do things differently.
We look for high-margin, premium “solutions”—products that people actually need and are willing to pay more for. And the best part?
We don’t guess. We validate.
Here’s exactly how we do it.
Step 1: The Urban Environment Method (Finding Product Ideas in Your Own Life)
Most people think they need expensive software or trend reports to find great Amazon products. That’s dead wrong.
Instead, the best product ideas are already in front of you—in your own Amazon order history.
Try this:
1️⃣ Open your Amazon orders from the last 90 days.
2️⃣ Look at each purchase and ask yourself:
Was this a solution or just something fun?
What problem did it actually solve?
What was the real reason you bought it?
💡 Real example: I bought pliers, duct tape, plaster, and a specialized plaster tool—all because of one leaky hose.
That’s four related products solving one problem.
Do this for 21 days, and you’ll have 500+ profitable product ideas—no software required.
Step 2: The GreenLight Test (Where Most Sellers Fail)
Finding ideas is easy. Finding profitable ideas? That’s where 90% of sellers mess up.
Before we invest in any product, it must pass our 3 non-negotiable rules:
✔️ Profit Percentage – Your margins should be solid before advertising.
✔️ Return on Investment (ROI) – No paper-thin profits. Ever.
✔️ Profit Per Unit ($12 minimum) – If we’re making less than $12 per sale, we walk away.
Most sellers focus on revenue—we only care about profit. That’s why we don’t get stuck with bad inventory.
Step 3: The Micro-Test (Why We Never Get Stuck With Bad Inventory)
Even when a product looks great on paper, we never go all in right away. We launch 50-500 units and track:
📌 25%+ conversion rate on main keywords
📌 50/50 split between PPC and organic sales
📌 Unit session percentage above industry average
Here’s what most people don’t realize:
🚀 60% of the products that pass our test succeed.
🚀 The other 40% still sell—just not at the scale we want.
And that’s the secret. We rarely lose money because we validate everything before going big.
Want to Go Deeper? Listen to This 🎙️
In my latest podcast episode, I break this process down step-by-step—including the biggest mistakes new sellers make, and how to avoid wasting money on products that won’t sell.
If you have an hour, this could be a game-changer for you.
Thoughts? Questions, please share them using the comment box below
Stay ahead of the curve! Subscribe to our newsletter today to take advantage of upcoming updates and stay informed.
Looking for more in-depth info about building wealth on Amazon? Check this out:
Book a Free Call With Neil!
Did you know we offer a no-cost, no-pressure discovery call to all our newsletter readers and podcast listeners? Yes! We’re excited to talk about your plans, your goals and how e-commerce can be the vehicle to make your dreams come true!
Step one: click here or the image below to watch our overview video and then schedule a call:
Enjoyed this issue?
Found it educational? Agree or disagree with a thing or two? Awesome! Please like and/or comment below so we can produce more content like this!