The Clash of Titans: Amazon vs. Shopify – Which One Reigns Supreme?
E-commerce is still booming with potential. With many budding entrepreneurs testing the waters of platforms like Amazon and Shopify, there’s an ongoing debate; which platform offers the most advantages?
We dove into this conversation with Cody Neer in this week’s episode of the podcast. Tune into the full episode!
Interested in learning more about building your own eCommerce empire?
What’s The Difference?
The primary difference between Amazon and Shopify revolves around asset ownership. When selling on Amazon, the platform retains ownership of customer data. In other words, you won't have access to essential customer information like emails and phone numbers, which could be pivotal for future marketing campaigns and expansion of your brand.
On the other hand, Shopify offers a unique asset to entrepreneurs: a dot com associated with their brand. Not only do you manage the product, pricing, and margins from the backend, but you also own all customer data. This ownership can't be emphasized enough, as it means that valuable customer information remains yours, offering the potential for future marketing opportunities and business growth.
The Power of Data Ownership
The true potential of Shopify is unveiled when considering the ownership of the 'asset'. With Shopify, your store has its domain, the liberty to manage store products, set your prices, and have control over margins. In essence, business owners have a tangible asset that can't be taken away.
Amazon, though beneficial with its vast clientele (over 150 million buyers!), holds the reins when it comes to customer data. With Shopify, you’re in the driver’s seat, but with that control comes the responsibility of driving traffic and sales to your store.
Becoming an Operator: More Than Just E-commerce
The beauty of E-Commerce is its diversity. Becoming an operator is an opportunity for those who want to get into E-Commerce but don’t know where to start. With an upfront investment, individuals receive a fully customized Shopify store, complete with products, branding, and more.
The real game-changer? The potential to resell these stores offers a lucrative business opportunity beyond merely selling products. Cody’s Certified Operator Reseller program is a goldmine for those with a knack for sales and networking.
Plus, with extensive resources, including onboarding processes and training, operators are well-equipped to succeed, whether they're delving into e-commerce or choosing to venture into the reselling side of the business.
Final Thoughts
The world of e-commerce is vast and varied. While platforms like Amazon offer unparalleled reach, platforms like Shopify present entrepreneurs with an opportunity to truly own and control their businesses. As the landscape continues to evolve, it’s these nuances, like data ownership and diverse business models, that will determine the best path forward for modern entrepreneurs.