The 4-Step Framework for Marketing That Works (how to actually land clients)

Why your content isn’t converting... and what to do instead

Most Coaches Are Marketing the Wrong Way

And it's exactly why they aren't landing clients.

They’re posting every day.
Tweaking their Instagram bio.
Making their website “perfect.”

But none of that guarantees sales.

Here’s a 4-step strategy to ACTUALLY guarantee sales…

The 4 Steps of Client Attraction

Marketing coach Hailey Rowe has worked with hundreds of health coaches, service providers, and solopreneurs. She teaches a simple system to grow your client base without burnout:

Step 1: Connect

Find out where your ideal clients hang out. For Hailey, it’s LinkedIn. Maybe for you, it’s Instagram, Facebook groups, or networking events.
The point is—be intentional. Start building real relationships.

Step 2: Engage

Ask good questions. Don’t pitch right away. Listen to what people are saying, what they’re struggling with, and what kind of help they actually want.
That’s how you build trust—and content that lands.

Step 3: Pre-Offer

This is where you give a quick win. A lead magnet. A checklist. A valuable email. Something small that shows people you can help.
If your free content is this good, imagine the paid offer.

Step 4: Sell (the Right Way)

Sales isn’t about pushing. It’s about inviting.
The mindset shift? Don’t think of it as convincing people to buy.
Think of it as helping them make a smart decision to solve their problem.

Why Do Most People Get This Wrong?

They skip straight to selling.
They DM people out of nowhere.
They talk about features instead of outcomes.

Or they stay stuck in “perfecting mode”—constantly polishing content but avoiding conversations.

None of that works.

What works is focusing on relationships.
Solving real problems.
And showing up consistently with value.

Book a Free Call With Neil!

Did you know we offer a no-cost, no-pressure discovery call to all our newsletter readers and podcast listeners? Yes! We’re excited to talk about your plans, your goals and how e-commerce can be the vehicle to make your dreams come true!

Step one: click here or the image below to watch our overview video and then schedule a call:

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