How To Advertise Your Amazon FBA Business (Maximize Your Profits)

Amazon FBA remains one of the most accessible paths for entrepreneurs to reach millions of customers. But succeeding on this platform isn’t just about listing products—it’s about strategy, focus, and adaptation.

So how can you build a thriving Amazon business in today’s competitive landscape?

Find Your Hero Products

The key to long-term success on Amazon is identifying your “heroes”—products that consistently perform and drive your business forward. Aaron Cordovez, an Amazon FBA expert, emphasizes the importance of innovating and staying ahead of the curve:

“Your big wins of tomorrow are not what you did yesterday. Markets change, and businesses that don’t evolve get left behind.”

To uncover your next hero product:

• Listen to your customers: What are they asking for? Conduct surveys or dive into customer reviews.

• Track trends: Stay ahead of industry shifts and explore new categories.

• Test small: Start with smaller quantities to gauge demand before scaling production.

Price Strategically

Cordovez stresses the importance of pricing strategically. Instead of competing on price alone, focus on delivering value that customers are willing to pay for.

For instance, while some sellers succeed with lower price points, others find success in higher-tier categories. Cordovez highlights a recent decision to avoid a high-end product launch to maintain focus: “While a $1,000 product might be profitable, staying focused on our core strengths was more important than chasing shiny opportunities.”

Ultimately, whether your products are $10 or $100, success depends on offering something unique that customers can’t easily find elsewhere.

Navigating Advertising Costs

As Amazon’s advertising costs rise, sellers must get smarter with their marketing strategies. Cordovez advises sellers to avoid playing the “average game.” “If you have an average product, you’re going to get crushed. Make something special that stands out.”

Here’s how to stay ahead:

• Differentiate your products: Unique offerings tend to perform better in crowded PPC spaces.

• Go off-platform: Use social media platforms like TikTok and Facebook to drive traffic to your Amazon listings.

• Leverage the ‘halo effect’: Build brand awareness across multiple channels, creating a ripple effect that boosts your sales organically.

Building for the Long Game

Amazon FBA isn’t just a short-term play—it’s about creating a business that stands the test of time. Cordovez underscores the importance of constantly evolving with a reminder not to rely on yesterday’s wins.

Sustainable success means reinvesting in your business by:

• Innovating with new products. The market moves fast, and resting on old victories can lead to stagnation.

• Strengthening your brand. A cohesive product line with strong customer loyalty sets you apart from competitors.

• Embracing omnichannel strategies. Expand your presence beyond Amazon to reduce risk and increase reach.

Bringing It All Together

Amazon FBA is a dynamic and evolving marketplace. By focusing on hero products, strategic pricing, smart advertising, and customer-centric innovation, you can carve out a lasting space in this competitive environment.

Remember, success requires focus and resilience. As Cordovez puts it, “Find your new heroes and stay ahead. The opportunities are endless—if you’re willing to adapt and grow.”

Which of these strategies will you implement first?