Does AI Marketing Actually Work? Why You Should Stop Selling and Start Storytelling

AI can generate content but only you can tell the story people want to feel. Here’s how to market your brand in 2025.

Is your content converting, or just filling space?

Anyone with Wi-Fi and a laptop can generate a week’s worth of content in minutes. Tools like ChatGPT, Grok, or Midjourney have changed the game for content creation.

But with that explosion of scale comes a serious problem: IT ALL FEELS THE SAME.

As Axel Arzola puts it, “You can have 10 AI-made videos, but one real, human video will outperform all of them.”

And he’s right.

In a world flooded with automation, authenticity is the one thing people can still feel.

Let’s break down what that means and how you can use it to grow a brand that actually connects…

AI Makes It Easier. But Not Better.

AI has made it insanely easy to produce content. What used to take a $50,000 production team can now be done by two people with a few tools.

The problem? People are becoming numb.

Humans are really good at spotting inauthenticity. Now, our filters are even sharper. We scroll past. We click out. We tune it all out.

FaceTime-Style Content Is Winning the Internet

We’ve hit a saturation point. Axel calls it a “resurgence of FaceTime content.” (Videos that feel like someone just called you to talk.) No fancy transitions. No heavy graphics. Just one person, one camera, speaking like a friend.

And here’s the kicker. It’s working.

Why? Because it feels real.

That’s why Axel believes brand builders need to be seen, not just visually, but relationally. Give your audience something they can feel. Something true.

Storytelling is how you do that. Not just storytelling for the sake of content, but narrative that’s rooted in reality. Real people. Real values. Real moments.

Don’t Fight the Platform. Use It Strategically.

One of Axel’s biggest pieces of advice is simple: stop fighting the platform you’re on.

Instagram is not YouTube. Twitter is not TikTok.

Each one plays by its own rules with different algorithms, different users, and different behaviors.

Too many creators try to post the same thing everywhere and wonder why it doesn't land.

Instead, go deep where your ideal customer actually spends time. Learn how they engage. Create content that fits that environment. And when working with influencers, choose people who matter in the platform that aligns with your sales strategy… not just anyone with a big following!

So What Actually Works Right Now?

Here’s the approach Axel uses with clients and campaigns:

✅ Start with authenticity. Talk directly to the camera. Make it real.
✅ Know your customer’s media habits. Where are they scrolling? What do they care about?
✅ Test multiple angles. Don’t bank on one “perfect” ad. Try ten.
✅ Use data to guide decisions. Look at what’s working and lean into it.
✅ Combine storytelling with platform awareness. Creativity needs strategy.

The goal is content that resonates and scales. You need both.

The brands that win aren’t the loudest. They’re the most human.

AI is a tool, but trust is the asset. Don’t just automate. Make it real.

Because people won’t remember what you posted… only how it made them feel.

Book a Free Call With Neil!

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