Do Amazon Reviews Matter as Much as You Think?
The Real Key to Product Sales Success...
Reviews, reviews, and reviews. You’ve probably heard it before and you’ll likely hear it again- without any reviews, you won’t sell a single product on Amazon.
We’re here to tell you that this couldn’t be farther from the truth. In fact, this misleading mindset is a major reason so many new Amazon sellers are turned off from launching their businesses or think it’s unsuccessful just because they don’t have enough positive reviews.
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We’re here to tell you the truth. You don’t need them to start a successful store. In fact, reviews are just a consequence of selling a high quality product at scale, so if you choose a high quality product that has a decent profit margin built-in (over 20% after advertising)
Why is everyone so obsessed with Reviews?
Most sellers argue that reviews are the primary factor in driving sales on their Amazon store. As a result, much time, energy, and resources are being poured into generating these reviews under the false impression that more reviews lead to more sales.
In fact, ALL of our clients have launched products without reviews and generated the same volume of sales and profit, if not more.
“If reviews don’t matter, then what does?”
The secret to Amazon's success is to focus on what matters. It sounds simple, I know. But the truth is that launching a high-quality product with solid margins paired with a strategy for scalability will propel your shop to success!
Here are a few key points that matter more than reviews.
The quality of your product is more important than the quantity of reviews.
A good product creates repeat customers, markets itself by word-of-mouth, and, more often than not, generates positive reviews. Rather than trying every possible measure to get positive feedback, make sure that what you're doing avoids bad ones.
Find the perfect profit margins to drive growth.
A good profit margin allows you to reinvest in your business, expand your product line, and scale! The ability to grow and scale is much more important than the social proof generated by positive reviews.
Reviews aren't unhelpful, but they also aren't the "make it or break it" factor
Yes, reviews can help capture demand and build social proof. We're not telling you to avoid positive reviews but to approach them with the right perspective. They are just one piece of the puzzle, with many other parts that must be placed. Your product quality, price, marketing strategy, and all these other pieces must also be correctly laid out.
Stop focusing only on the quick wins.
If your objective is to build real wealth and grow a successful business then you want to be thinking and strategizing long-term. Quick wins can feel great but are often unsustainable such as massive discounts that dig deep into profits. Instead, keep an open mind and focus on moves that will set yourself up for success, even if it takes a bit more time.
Our final thoughts…
We’re not telling you that positive reviews hold no value. Instead, we want you to understand that they aren’t the sole drivers of success, meaning they shouldn’t be the focal point of your Amazon strategy. Product quality, pricing, and operational practices are all major things that are equally effective in driving sales and growing your store. Here you can find more information about this.
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It’s easy to get stuck thinking reviews are everything when you’re just starting out. You could try LeadsApp to keep leads organized and focus on product quality and margins instead of chasing ratings. Do that and you’ll see steadier sales and real room to scale over time.